editorial

Following up on our last year’s Family Business editorial from Hotel Krystal, SWARM MAG today releases its accompanying video, IV. Along with our three previous clips it presents our visual identity, this time in the form of a peek at the usual workday of a secret occultist troupe of office workers at their 9-to-5, figuring out how to make a profit off a non-profit magazine.

In a future world under the lizard rule, humans are no longer around to bow down to them. In cooperation with the brand Křehký for the Křehký Mikulov festival, annually showcasing the finest Czech glass, porcelain and wood design, we've envisioned a fragrant and lush post-civilisation world where free-roaming agamas socialise around the prettiest remnants of human activity. Welcome to another Swarm Production creation – Tomorrow's Heirlooms.

Despite all our modern sensibilities, our minds still play tricks on us when it comes to the darkness. Shapes begin to swirl and half-materialize, uncanny threats breathe down our necks from the murkiness – and we feel silly after we flip the light switch. But what if the entities are really there? This editorial was sparked by our fascination with Lukáš Spilka's Full Moon collection and was brought to life via the talent of photography duo Shotby.us.

As Jack Handey famously wrote in his book Deep Thoughts: “One thing vampire children are taught is, never run with a wooden stake.” But jokes aside, our editorial for the final 2022 theme, FULL OF DESIRE, is here. We searched far and deep for the epitome of passion, quintessence of insatiable hunger, and undying lust. And who embodies everlasting, immortal cravings better than vampires? Have fun browsing, our little children of the night.

SWARM Mag is a family with roots deep down some rich, dark, fertile places. We like to sift through the hidden, shiny onyx sands of up-and-coming creativity to dig out whatever is thriving down there and bring it to you. But how did this peculiar chemistry happen? In our newest editorial, you finally get to meet the SWARM family face to corpse paint.

How strange is it that everyone knows a horse girl? From the more cutesy depths of human kinks and obsessions, House SWARM is bringing you the first original editorial of 2022, fit right for a confusing, animal-lover and enigmatic summer.

What if there was a b-day celebration you couldn't leave… nor did you care to? We are immensely proud to present our freshest editorial to date in collaboration with Czech talents Shotby.us and Creative Embassy. The Endless Visit follows several partygoers caught in a web of flashy, vivid, slow-moving timelessness set in an opulent garden. How many days has it been? Does anyone know? Does anyone care?

And human beings fashioned gods in their own image. Welcome to the newest editorial of House SWARM. Enter with ease, unsaddled by judgement and prejudice, and you too will be touched by the golden divine light – emanating from within.

Beast of the East, a Czech duo of designers crafting underwear, nightwear and upcycled micro-collections, have graced our page for the third time, bringing another part of their dark series of retold myths and fairytales, this time accompanied by an exclusive interview. Episode 3: Cinderella.

We are proud to present you with already the twelfth original editorial made by house SWARM Mag, intended to accompany the NEO-MEDIEVALISM theme. Delve into the graciously withering and solemnly contemplative world of Sick Elves with us.

“Loved clothes last.” Knit fashion designer Valeriya Olkhova leaves space for “accidents” and tweaks the hand-knitting machine's settings to put it out of its comfort zone to produce one-of-a-kind, raw apparel. Enjoy an exclusive SWARM Mag interview detailing her work, the post-pandemic fashion world or personal philosophies.

Our last theme for 2020, FRONT RUNNER, is going out with Olympic-sized celebratory fireworks and red hot flashes of the signal gun. As usual, enjoy our very own fashion editorial as the proverbial cherry on top of the theme, this time inspired by two iconic video games. The best holiday present for us and for you – from us to you.

“When you think outside of the box, you can reach interesting things,” says Hila Cohen, an Israeli fashion designer and triathlonist, making her collections out of sports garments doomed to be destroyed or unused forever.

Beast of the East, Czech underwear and nightwear designer duo, brings a second installment of their series of retold fairytales. After Snow White comes a melancholic story of a young mermaid who is willing to give up her life in the sea to gain a human soul. Episode 2: The Little Mermaid.

A freshly-baked SWARM Mag editorial to officially launch our third quarterly topic and to usher you into the age of RE:PURPOSE. Enjoy the accompanying text below by our Head Stylist Kateřina Hynková.

Welcome under blades of grass, half-decomposed leaves, all the way to the healthy, fragrant black earth. Another SWARM-made editorial featuring jewells by Martin Grosman and an array of Czech fashion designers will take to the depths of the METAMORPHOSIS theme – insect and its ever-changing world.

Beast of the East, Czech underwear, nightwear and upcycled micro-collections' designer duo presents the first part of their series of retold stories and fairytales. Episode 1: Snow White.

Enjoy a freshly baked, still warm editorial by House SWARM Mag launching the METAMORPHOSIS theme. Made solely from and by our repurposed and recycled skeleton crew.

Science fiction, future humanity and Moravian folklore meet in an iridescent outer space cave. No, it's not the start of a joke.

Fashion designer Barbora Kotěšovcová, studying at Prague's Academy of Arts, Architecture and Design, perceives humans as AI systems with naturally malfunctioning default settings.