For the first time since our establishing, we are putting the spotlight on the whole editorial team and founders for a change. We were discussing the possibilities of a decent ‘family portrait’ for months and the notion finally bore its sweet, dark fruits. The current FAMILY BUSINESS theme seemed like the perfect opportunity.
Let us introduce you to the seven riders of the Apocalypse, or rather the Business Metalocalypse™ (sorry beloved Adult Swim TV, we nicked this one from you). We profile ourselves as a ‘family-friendly’ magazine for everyone who likes culture, art, fashion and adjacent stuff above and beyond. But our readers and friends often somehow chalk us up to the box with the ‘dark stuff’ – nudity, sexuality exploration, kinks, BDSM, witchery, fetish and unsettling art. Yes, we do like it sometimes but we haven’t posted that much of it (which is going to change with our upcoming theme). So, we have always wondered: where is this general conviction coming from? Is is the websile layout? The latex affinity in our editorials? Our openness to everything raw, emotional, exploratory and libidinal?
The thing is, we can’t resist to fulfill your desires, even the unfounded ones. So we decided to give you the versions of us you have been fever-dreaming about. The secret occultist troupe of office workers at their 9-to-5 job, lunch breaks, and endless board meetings at whiteboards with minds racing with twisted, gory ideas. The hustling metalheads chipping away at their weltschmerz in the canteen while trying to figure out how to make a profit of off a non-profit magazine. The musty smell of publishing houses and sleek, sharp suits and golf clubs.
Even though we are neither a FAMILY (a group of people related either by consanguinity or affinity) nor a BUSINESS (the activity of making one’s living or making money by producing or buying and selling products) by Wikipedia definition, we couldn’t ask for more. This family business is bound together by shared interests and love, and the desire to weave together a community of readers and supporters who find eye- and soul-feasts on our site and always like to come back for more.
The whole epic of SWARM Mag can be found in the ABOUT section at our website. Be sure to head over there to learn all about the amusing struggles and miracles that happened on our journey.
