How strange is it that everyone knows a horse girl? From the more cutesy depths of human kinks and obsessions, House SWARM is bringing you the first original editorial of 2022, fit right for a confusing, animal-lover and enigmatic summer.

We love accompanying our House SWARM editorials with dreamy narratives or long-winded epics but this time we decided on letting you peek into our creative kitchen through something akin to a recipe, a mind-map or simply a reference list. The topic was fetishisation of women-presenting bodies from an ambivalent perspective and how these fantasies manifest in real life. Our inspiration can be triggered by a tiny piece of a specific aesthetic, which then snowballs into a monstrously stunning vision. Or it can be an homage to a specific designer we adore. Or it can be a dashing freight train of visual associations, which then crystallizes into a perfectly conceptual moodboard. Or it can be, “because why the hell not, I haven’t seen that anywhere else.” Below is a list of puzzle pieces that played their respective parts in composing the whole picture. Enjoy.  #fantasyvsreality

1/ Testament of Orpheus 

(French: Le testament d’Orphée) is a 1960 black-and-white film with a few seconds of colour film spliced in. Directed by and starring Jean Cocteau who plays himself as an 18th-century poet, the film includes cameo appearances by Pablo Picasso, Jean Marais, Charles Aznavour, Jean-Pierre Leaud and Yul Brynner. It is considered the final part of the Orphic Trilogy, following The Blood of a Poet (1930) and Orphée (1950).

“It is the unique power of cinema to allow a great many people to dream the same dream together and to present illusion to us as if it were a strict reality. It is, in short, an admirable vehicle for poetry. My film is nothing other than a striptease act, gradually peeling away my body to reveal my naked soul. For there is a considerable audience eager for this truth beyond truth which will one day become the sign of our times. This is the legacy of a poet to the youth in which he has always found support.” – Jean Cocteau

2/ Artist Rose English #feminism

For Quadrille (1975), six women appear as show ponies, in skimpy costumes with tails and shoes made from horse’s hooves, moving in formation as if in a dressage display. Less interested in critiquing femininity as an enforced performance, the work is more about reclaiming equestrian costume—like riding crops and harnesses—from male-oriented fetish culture. The artist offers an alternative feminine erotics drawn from the world of young girls and their horses.

3/ TikTok Ponyplay community (2022) #ponyplay 

A type of animal role-playing, which may be either sexual or nonsexual, in which one participant acts the part of a horse or pony—e.g., by wearing leather straps or harnesses, and/or pulling a cart—with the other partner playing the role of a rider, trainer or master.

4/ Horse mane/hair braiding #hairstyling

Yes, beauty standards arbitrarily concocted by humans are applied in an across-the-species fashion. Show horses and beauty pageants have a lot in common, including elaborate braided hairstyles on and around the head area. It must be called a ponytail for a reason, right?

5/ Hooves #hooves #collaboration 

Shoewear resembling hooves isn’t particular to kink groups as many designers went this route already – but kink groups make up a larger part of the customer base. For this special accessory, we collaborated with the FeliciaArtStudioshop studio by Dorota Gorzkowska who supplied us with her unique click-clacking creations.

6/ Styling #czechdesign

This is the typical part. The moodboard, the colour palette, the deciding process, the looks. In this one, we felt around the border of fantasy vs reality, and cosplay vs elegant local designers. As often is the case with us, the styling is a mixture of DIY and vintage mixed with designers’ samples. The feminine vs masculine blurs a lot as it should. In contrast to our previous editorials, we chose to style a subtle colour palette against an unforgiving white background.

7/ Set design #vintage

This set design was minimalist but the spotlight was on the fluid silhouette, inspired by horse-riding gear. The stunning vintage chairs we selected carry this morphology well, reminiscent of elegant saddles.


Tulip Chair by Pierre Paulin for Artifort

Originally designed by Pierre Paulin in 1965, the Little Tulip chair is a design icon. Inspired by the flower, the chair has a Tulip-esque silhouette with a petal shaped seat which curves to create armrests.

Seagull armchair by Arne Jacobsen

Rare original Arne Jacobsen armchair named and known as ”Seagull” from the original interior of the town hall, Mainz/Germany. The object belongs to his widely known furniture designs for Fritz Hansen.


STELLA Studio Prague

A vintage shop that sources, sells and restores a wide range of everyday-use objects.

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All info in CREDITS section.


Art direction / Markéta Kosinová @__maarketa__

Photography / Ondřej Szollos  @ondrejszollos

Photographer assistant / Lukáš Palatinus @alohaburnframes

Retouch / Tomáš Jakubec @tomasjakubec

Concept / @khynko & @__maarketa__

Styling / Kateřina Hynková @khynko

Makeup / Kamila Klečková @mua.karamela

Hair / Jan Chvojka @lostinthehair from @liborsulathesalon

Assistant, backstage photos / Marie Leličova @lelicova_com

Models / @_bald_owl_ @kateinaen_kate from @crush.models Daniel from @lafraiseproject

Production / @swarm_production

Hooves / @feliciaartstudiostore 

Fashion designers / @etherprague  , @zoltantoth.cz@tomas_nemec@drymilkofvirginmary@madarske_sake , @zdenek_marek_@beastoftheeastcz

Jewellery / @majdastastnikova@evabrzo_jewelry available in @jakobyandfriends

Furniture / @by.stella_curated & @nookart_studio

Special thx to @evabrzo_jewelry for creating jewellers for male model 

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