s CRACKS IN THE PUPA - Swarm mag

CRACKS IN THE PUPA

Welcome under blades of grass, half-decomposed leaves, all the way to the healthy, fragrant black earth. Another SWARM-made editorial featuring jewells by Martin Grosman and an array of Czech fashion designers will take to the depths of the METAMORPHOSIS theme – insect and its ever-changing world.

Like a moth pierced by a pin, framed and displayed in every nature museum, like a trapped butterfly in a cartoon box, like an unlucky bug caught between child’s hands. Expose the beauty of natural treasures that look like the most desired jewellery you imagined in your dreams. Their fragile wing cases reflect the last sip of the sunset light, their colourful sheen resembles mosaics in ancient temples where only goddesses have the right to kill such a magnificent creature as an insect. Sometimes, we find them not pleasant to look at or even scary but we encourage you to cherish them as the most precious asset because there will be no longer “us” on this planet if we fail to realize their importance for our ecosystem.

The “Cracks in the Pupa” editorial was wrapped around the idea of highlighting hidden gems and underground jewellery of artist Martin Grosman who works mainly with unpredictable materials and balances his works between sculpting and jewellery making. To underline the message of our editorial, we chose two main conceptual collections – Roztékání Systému (System Melting) and Seschlotiny (Dessicated Ones). The origin pattern for both of them is the metamorphosis of materials. For example, he uses withered fruit from his kitchen that can resemble flowers from another planet, human-like forms or even sci-fi alien worms. Every jewell needs the right dress to match. We highlighted Grossman’s delicate jewellery with avangarde collections by established names of Czech fashion mixed with young emerging designers.

swarmmag_insect_10.6.2020-310_nahlad
swarmmag_insect_10.6.2020-042_nahlad
swarmmag_insect_10.6.2020-390_nahlad
swarmmag_insect_10.6.2020-501_nahlad
swarmmag_insect_10.6.2020-434_nahlad
swarmmag_insect_10.6.2020-710_nahled
swarmmag_insect_10.6.2020-733_nahled
swarmmag_insect_10.6.2020-631_nahled
swarmmag_insect_10.6.2020-597_nahlad
swarmmag_insect_10.6.2020-781_nahled
swarmmag_insect_10.6.2020-754_nahled
swarmmag_insect_10.6.2020-848_nahlad

CREDITS
Art Director / Markéta Kosinová @__marketa__
Photography / Ondřej Szollos @ondrejszollos 
Styling / Kateřina Hynková @khynko
MUA / Diana Vitikačová @muadiana.v
Hair / Jan Chvojka @lostinthehair from @salonpetramechurova
Ph Retouch / Matěj Juhár @matejjuhar
Stylist Assistant / Agáta Zapotilová @agata_zapotilova
Backstage PH & Assistant / Kien Supertramp @that.whatever.asian
Studio / Loft BUB-NY @loftbubny
Text / Markéta Kosinová @__marketa__
Models / Nina Kirk @cheshirecat8 and Aneta Horská @aneett_ from @crush.models  + Nguyễn Mary @ujdeto

Jewelry Designer
Martin Grosman / https://www.martingrosman.com/

Fashion designers
Liběna Rochová / @libena_rochova
Zuzana Kubíčková / @zuzanakubickova
Sára Michailidisová / @saramichailidisova  from  @fashionstudioAAAD
Natalie Nepovímová / @natalie_nepovim from  @fashion_and_footwear_umprum
Dry Milk of Virgin Mary / @drymilkofvirginmary

Footwear designers
Alexandra Gnidiakova /  @alexandra_gnidiakova from @fashion_and_footwear_umprum
Shoedaism / @shoedaism


Produced by SWARM MAG with love.

swarm