THE ATTRACTIVITY OF FEAR

Georgian designer Lado Bokuchava, the founder of the eponymous fashion label, describes his upcoming Spring/Summer 2026 collection as “exploring the contrast between sophistication and unease”, among other things. In the interview with Lado, we went over finding femininity in unusual things, the timeless appeal of horror cinema, and the vision he wants to bring to our shared fashion ecosystem.

About the collection LADO BOKUCHAVA — SPRING / SUMMER 2026

For the Spring/Summer 2026 season, LADO BOKUCHAVA presents a womenswear collection inspired by the visual tension of horror cinema and the gothic subculture of the 1980s. The collection reinterprets the language of classic eveningwear through deconstruction, exploring the contrast between sophistication and unease, elegance and distortion. The silhouettes embody a dialogue between control and release, where precise tailoring intersects with elements of disruption. Iconic forms of femininity are reframed with a modern sensibility — revealing strength through vulnerability and refinement through imperfection. Continuing the brand’s commitment to conceptual design and contemporary femininity, the Spring/Summer 2026 collection reinforces LADO BOKUCHAVA’s signature aesthetic — intellectual, architectural, and emotionally charged.

Your Spring/Summer 2026 collection draws from the visual tension of horror cinema and the gothic subculture of the 1980s. What attracted you to this specific intersection of fear and beauty as a foundation for your work?

People’s perception of horror is that it causes fear, but, at the same time, this fear is attractive. I tried to find beauty in darkness and fear. Gothic subculture is dark and unattractive as well, but, at the same time, beauty can be found in this darkness. Finding beauty in fear and darkness is very inspiring for me.

Is there one film from that era you would recommend as the best companion to this collection for our readers?

Possession by Andrzej Żuławski.

What does contemporary femininity mean to you today, and how does this definition shape your design language?

As there is no specific definition, style or visual of femininity for me, many things can be perceived as feminine. I think that in today’s world, femininity is a wide range of things with no specific characteristics. So it is more interesting for me to find femininity in more unusual things.

In our present theme, Collective Currents, we look at the creators shaping the cultural flow between regions, cities, and generations. How does this idea resonate with you as a designer rooted in Tbilisi yet connected to the wider European scene? And what energy or vision would you like your work to carry forward into our shared fashion ecosystem?

Collective Currents resonates with me because my work naturally lives between Tbilisi’s emotional, raw and creative energy and the structure and perspective I get from the European scene. The vision I want to bring to our shared fashion ecosystem is clarity and strength – redefining femininity through sharp, confident silhouettes that carry both protection and power.

And last question, is there a question about your work that no one has ever asked, but you wish they would?

I don’t really like looking at something from one side only and talking only about my personal views, so I want society to have its own idea and perception of my work.

Did you like it?
Share it with your friends

Bio

Lado Bokuchava is a Georgian fashion label founded by Lado Bokuchava. The brand was initially focused on womenswear collections. Careful observation and curiosity in the world, society, and culture are the core of LB’s creativity and modernity. Giving the user a unique identity, rather than keeping the focus on the brand itself. Each collection consists of looks for every body type. A designer’s priority is pattern making. Pieces are characterised by unusual and unexpected cuts, various colour combinations, and details, but are multifunctional and very comfortable to wear. Lado Bokuchava engages with new ways to reduce environmental impacts, using recycled and vegan fabrics. All pieces are handcrafted in Tbilisi, Georgia.

Credits

Fashion designer / Lado Bokuchava @ladobokuchava

Photos / Tornike Aivazishvili @tornikeaivazishvili

Interview / @khynko

You may also like

Spanish illustrator Laura Mestre transforms emotional overflow into tender visual poetry, using symbols of water, flowers, and cracks to map the quiet beauty hidden within difficult experiences. Discover how metamorphosis, instinct, and a fanzine called "Hay que volver" helped her reclaim drawing as both refuge and release.
In my last year’s review, I wrote that some part of me wished to keep PAF jealously to myself. Either that wish has not been intercepted in the ether or has been twisted completely because the 2025 edition of PAF, Festival of Film Animation and Contemporary Art in Olomouc, Czechia, was bursting at the seams; again. However, it’s one of the Czech festivals that deserves to be sold out and a bit cramped, and I’ll tell you why.
Czech painter Lukáš Šmejkal traces the unstable boundary between body and terrain, composing lyrical visual assemblages where electric pylons become threads and human figures dissolve into the landscapes they inhabit. Discover how photography, movement, and Baroque verticality shape his meditations on perception in today's interview.
Between November 14 and 16, 2025, the international and multidisciplinary FASHIONCLASH Festival once again descended upon Maastricht, the Netherlands. SWARM MAG’s co-founder, Kateřina, was kindly invited to be a member of the jury awarding the best fashion film at the festival’s 17th edition. We also dispatched the other co-founder, Markéta, on a little delegation to accompany her and glean the strongest currents and tendencies in contemporary young fashion design and performance art. Together, they now present their highlights from the three-day event.