s AVANT-GARDEN - Swarm mag

AVANT-GARDEN

Enjoy a freshly baked, still warm editorial by House SWARM Mag launching the METAMORPHOSIS theme. Made solely from and by our repurposed and recycled skeleton crew.
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„…a heavy numbness seized her limbs, thin bark closed over her breast, her hair turned into leaves, her arms into branches, her feet so swift a moment ago stuck fast in slow-growing roots, her face was lost in the canopy. Only her shining beauty was left.“  

Story of Daphne as found in Ovid’s „The Metamorphoses“. Translation by A. S. Kline, 2000. 

Due to circumstances, we realized that the classic photoshoot routine couldn’t hold water any longer. No more atelier booking, model agency negotiating, hairdresser briefing. But we love challenge. We love DIY culture. Quite frankly, we didn’t mind at all. We went all in and underwent a multifold metamorphosis. Editor in Chief turned Art Director turned Photographer. Co-Founder turned Stylist turned Nail & Mask Design turned Catering. Executive Editor turned Model turned Plant. The Living Room turned Studio. Set Design turned Things We Scavenged. Both designers lending us their garments embody and utilize DIY, upcycling and repurposing.

And so the fashion editorial for the cost of a tram ticket, sticks collected in the woods, cherry blossoms harvested in the street, a bit of an accidentally cut off pinkie by a potato peeler, one upset gall bladder, and tons of lash glue came to life.

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CREDITS/
Photography & Concept / Markéta Kosinová 
Styling & Concept / Kateřina Hynková
MUA / Diana Vitikačová
Model / Text Františka Blažková
Produced by SWARM MAG

DESIGNERS/
Project SAPIENCE / Barbora Procházková
Dry Milk Of Virgin Mary

 

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