s LOST AND FOUND HERITAGE - Swarm mag

LOST AND FOUND HERITAGE

Science fiction, future humanity and Moravian folklore meet in an iridescent outer space cave. No, it's not the start of a joke.
_MG_7130

A fashion collection by Barbora Procházková, honouring the 100th anniversary of the founding of Czechoslovakia, served as a stepping stone for the authors of the ‚LOST AND FOUND HERITAGE‘ creative concept.

The Czechitas collection came to life under the Power of Identity project and pays homage to traditional Czech and Slovak folk costumes and related accessories. Barbora approached the collection intending to create art objects, kinds of folklore memorials, that took the form of richly decorated and striking headpieces, resembling flower crowns or wreaths. Each of those statement pieces is accompanied by a plain outfit element made of burlap, which creates a direct contrast to the headdresses‘ opulence.

_MG_7079
_MG_7182
_MG_7177

Head stylist Kateřina Hynková and concept co-author and art director Markéta Kosinová transformed Barbora’s collection into their perception of the word ‚heritage‘, which they intended to “dematerialize”. What if we, as a species, truly conquered and inhabited another planet? Would we remember our heritage and take it with us? The authors say yes but it would need to undergo essential changes and become a part of a new upended folklore subculture, enriched by futuristic elements.

_MG_7236
_MG_7318
_MG_7258
_MG_7288
_MG_7374

What we see is an interpretation and projection of a possible future. Inhabitants of glorious dripstone kingdoms, probably forced underground by the decay of their home planet, with a surviving sense of own passed-down ancient heritage. The honouring of traditions, Slavic folklore and legacy is still present but transfigured by and for the youngest generation of designers, and the “old” and “new” naturally bleed into one another.

_MG_7372
_MG_7457
_MG_7431

Barbora’s headpieces already contain modern and “inauthentic” materials or technology such as sewn-in headphones and ‚LOST AND FOUND HERITAGE‘ pushes it all further into the futuristic plane. Where is the line between preserving and innovating, warping and deforming? Are traditional crafts, such as embroidery or bobbin lacemaking, enriched by adding new, artificial elements? Rigorous gatekeeping of “that’s the way it’s always been” has now and again proved not to be the right approach to keep things alive. Almost paradoxically, traditions not contemporarily resuscitated or made more relatable are destined to slowly die out. Glass, cotton, wool, linen, paper or lace gets complemented by plastic, rubber and latex, our natural nails are no longer long enough and lace gets 3D printed.

 However, as long as the original ideas and lore are honoured, celebrated and lovingly followed without abuse, degradation or appropriation, they’re way better off on a new, augmented path than disappearing completely.

_MG_7512
_MG_7537
_MG_7470
_MG_7544

CREDITS

TEAM
Art Director / Markéta Kosinová
Photography / Iurii Ladutko
Concept / Markéta Kosinová & Kateřina Hynková
Text / Františka Blažková
Styling / Kateřina Hynková
Hair / Michael Remo Birrer
MUA / Diana Vitikačová
Stylist Assistant / Františka Blažková
Models / Tereza F. & Barbora H. from Pure Models Management
Location / Solná Jeskyně Praha 10
Production / SWARM MAG


DESIGNERS
Clothes / Barbora Procházková
Shoes / Shoedaism
Accessories / Naut, Lume 
Jewellery / Maria Kobelová
Glass elements / Frantisek Jungvirt

 

 

swarm