SHARP MOVES IN RED

Our last theme for 2020, FRONT RUNNER, is going out with Olympic-sized celebratory fireworks and red hot flashes of the signal gun. As usual, enjoy our very own fashion editorial as the proverbial cherry on top of the theme, this time inspired by two iconic video games. The best holiday present for us and for you – from us to you.
red uvodka

“Use it or lose it” applies not just to the muscle mass in our body but also to our brains. You’re going to need them both for this game.

The Reboot/21 collection by one of SWARM Mag’s founding mothers, the ingenious creator behind the Czech fashion brand Dry Milk of Virgin Mary (DMOVM), follows the respective aesthetics of two video games. The popular aggressive fighting game Tekken and the stunning indie adventure game Journey. Each game has its own rhythm and storytelling. The marriage of them birthed the muse that inspired the DMOVM studio and the SWARM Mag team.

Let’s have look at a fantasy world 

Choose your alter ego 

choose the look 

and 

play the game.

IMG_9435
IMG_9335
IMG_9353
IMG_9371
IMG_9291
IMG_9259
IMG_9493
IMG_9519
IMG_9503 narovnana
IMG_9606
IMG_9389
IMG_9716
IMG_9787
IMG_9793

BACKSTAGE VIDEO

CREDITS

CREATIVE DIRECTOR / Markéta Kosinová @__MAARKETA__

PH / Samuel Alexander Petráš @samuel_alex__

PH ASSIST / Markéta S. @mar_sl

STYLING / Kateřina Hynková @khynko

STYLIST ASSIST / Agáta Zapotilová @agata_zapotilova

MUA / Diana Vitikačová @muadiana.v

HAIR / Jan Chvojka @lostinthehair FROM @liborsulathesalon

PRODUCTION / Swarm Mag @swarmmag

BTS VIDEO / Markéta Kosinová @__MAARKETA__

MODELS / Naya @naya.ambitchous & Lena @_bald_owl_

LOCATION / Fotograf Gallery @fotografgallery

FASHION DESIGNER / @drymilkofvirginmary

JEWELRY / @dick____wolf MIXED WITH COMPONENTS FROM @textile_mountain 

Did you like it?
Share it with your friends

You may also like

Working with every material and color, the Danish duo Smarch World investigates identities, tendencies and stories through their installations, performances, and hand-made wearable artworks. Read about their latest collection DIN DIN inspired by workwear, the ultimate uniform designed to last a lifetime, and how it came into being.
Finnish designer Sofia llmonen crafts her garments with freedom in mind. Freedom to express, to play, freedom to dismantle and reassemble again. Her generous silhouettes with strong mediaeval and renaissance undertones feature elaborate fastening and lacing methods that allow for instant modification of the garment in the spirit of modularity sustainability. Explore her work brimming with possibilities.
Each element of the newest collection of Eva Immerzeel, from material and shape to the texture of the loosely knitted overlays, was carefully and consciously selected to convey “the conflicting feelings one can have when struggling with making connections” and hopeful glints of hope in reaching out. More in the interview below.
Marlena Krawczyk’s REMEMBER collection stems from a physical place that, as she claims, has “taken root in her psyche”. The Polish fashion designer uses materials and porcelain-doll-like silhouettes that are meant to evoke the spirit of childhood spent in her grandparents’ home – a bit of a sensory journey to the nostalgia-tinged past. Plunge deeper in the interview below.