SHARP MOVES IN RED

Our last theme for 2020, FRONT RUNNER, is going out with Olympic-sized celebratory fireworks and red hot flashes of the signal gun. As usual, enjoy our very own fashion editorial as the proverbial cherry on top of the theme, this time inspired by two iconic video games. The best holiday present for us and for you – from us to you.
red uvodka

“Use it or lose it” applies not just to the muscle mass in our body but also to our brains. You’re going to need them both for this game.

The Reboot/21 collection by one of SWARM Mag’s founding mothers, the ingenious creator behind the Czech fashion brand Dry Milk of Virgin Mary (DMOVM), follows the respective aesthetics of two video games. The popular aggressive fighting game Tekken and the stunning indie adventure game Journey. Each game has its own rhythm and storytelling. The marriage of them birthed the muse that inspired the DMOVM studio and the SWARM Mag team.

Let’s have look at a fantasy world 

Choose your alter ego 

choose the look 

and 

play the game.

IMG_9435
IMG_9335
IMG_9353
IMG_9371
IMG_9291
IMG_9259
IMG_9493
IMG_9519
IMG_9503 narovnana
IMG_9606
IMG_9389
IMG_9716
IMG_9787
IMG_9793

BACKSTAGE VIDEO

CREDITS

CREATIVE DIRECTOR / Markéta Kosinová @__MAARKETA__

PH / Samuel Alexander Petráš @samuel_alex__

PH ASSIST / Markéta S. @mar_sl

STYLING / Kateřina Hynková @khynko

STYLIST ASSIST / Agáta Zapotilová @agata_zapotilova

MUA / Diana Vitikačová @muadiana.v

HAIR / Jan Chvojka @lostinthehair FROM @liborsulathesalon

PRODUCTION / Swarm Mag @swarmmag

BTS VIDEO / Markéta Kosinová @__MAARKETA__

MODELS / Naya @naya.ambitchous & Lena @_bald_owl_

LOCATION / Fotograf Gallery @fotografgallery

FASHION DESIGNER / @drymilkofvirginmary

JEWELRY / @dick____wolf MIXED WITH COMPONENTS FROM @textile_mountain 

Did you like it?
Share it with your friends

You may also like

“In video games, nothing interested me more than character creation.” Since Polish fashion designer Maja Bączyńska founded her eponymous label, she's been gracing the world with her sometimes sleek, most of the time maximal and opulent silhouettes. In the interview, Bączyńska sheds light on her playful pieces featuring frilly and sculptural textures, unexpected twists and reference layers, and clever and uncompromising tailoring.
Mikhail Ermakov and Dahlia Kurmanguzhina, the self-titled “digital fetish artist couple”, are relationship goals in more ways than one. In the interview below, the duo talks about the organic mutuality and reciprocity of their creative processes, the touchingly introspective and respectful way of co-creating that was cultivated with immense care, Slavic folklore, and more. Get lost in their shiny, alluring, and squeaky world.
“Complexity isn’t always necessary for impactful design.” Being a Swiss citizen of Vietnamese descent, Duc Siegenthaler has been navigating the ebb and flow of blending in and standing out since childhood. SWARM Mag interviewed the founder and Creative Director of the Siegenthaler label about avoiding reducing modularity to “a gimmick”, constant self-discovery, indulging in play, and more.
Mossy, mouldy, earthy – all these adjectives give you a very rough outline of the garments the Copenhagen-based Solitude Studios craft and sometimes even grow and ferment. Their A/W23 collection, Wood Wide Web, hints at the recently popularised notion of “mycorrhizal internet”, the sprawling matrix of mycelium that connects fungi and various members of the plant kingdom, ferrying nutrients and other kinds of “information”.