Your work emphasizes storytelling through performance, installation, and wearables. How do you ensure that each medium complements and enhances the others?
When we work on a project, whether its main focus is performance, installation or wearables, we always work from a narrative. That can expand in all directions within our platform of textile explorations. Thanks to that, no project is an island and are all rooted and complement each other.
Let’s focus on clothes. What story or message does the DIN DIN collection aim to convey through its workwear-inspired designs?
DIN DIN is a great example on how different textile media enhance each other. DIN DIN was made as wearables when SMARCH WORLD developed costumes for our film and performance The Appetizer. Our process went from appetizers to dinner, and the workwear-inspired design naturally took shape.
DIN DIN refers to workwear as the ultimate everyday uniform made to last lifetimes. Our customers are from every generation, occupation, and style, but they all want their clothes to last. Knowing (from experience) that chef’s clothing is at the same time protective, fitted, and lasting was our main inspiration when both constructing the fit, choosing the material, and communicating the story.
How did the dynamics of collaboration influence the design and development of the workwear pieces in DIN DIN?
What defines a collaboration? We think it means that all parties bring all their know-how to a project to eventually make something even better, and exchange skills and perspectives. Almost everything in DIN DIN was created in collaboration, and SMARCH WORLD is good with shape, narrative, color and print. Pure Fabrications adds craftsmanship. One of our most important dogma from the project is that the garments are crafted to last and the prints are printed by hand in our Copenhagen studio.
Looking ahead, how do you envision SMARCH WORLD evolving? Are there any new territories or collaborations you are excited to explore?
SMARCH WORLD is an ever-evolving platform spanning from collaboration with chefs to performances and installations, seeking an exchange with designers and artists, with the ultimate goal of creating experiences. When you work with us, the future is open.
SWARM MAG’s current theme is Feelin’ Blue. How do you relate to this emotional state, and how do you envision fashion helping people navigate their experiences and introspection?
Living in Denmark “feeling blue” usually comes with the changing seasons, especially from Autumn to Winter. This is usually when we hide indoors and focus on what’s coming when things turn lighter blue. We take care of ourselves and eat good nutritious meals with our friends and family, or we see the light in the small joys of winter blood oranges and warm tea. This is a time for fun outfits, kawaii accessories and layers on layers on layers.
