ARTIFACTS OF ILLUSION

The Bulgarian fashion brand Minoár crafts pieces of clothing that could be worn by a stylish nomadic nation from a parallel universe. They think of the outfits they design as a tangible reflection of one's inner perceptions and thought processes.
minoar 2

AUTHORS’ MANIFESTO / Minoár is the tamed chaos designed in one specific direction. Our focus is directed at the creation of a sensory vision through alternatively built perception. Through our creations, we intend to originate an external shape as a reflection of the human sensorium.

Minoar Clothing Visual Imagery (6)
Minoar Clothing_Swarm_Selection (4)
Minoar Clothing_Swarm_Selection (9)
Minoar Clothing Visual Imagery (4)
Minoar Clothing_Swarm_Selection (5)

Our creations themselves are not simply designs with individual origin. Minoar is the sensitive dependence on initial conditions to genesis. The element which gives life to design itself is a segment of the lasting impact of occurrence the same way as the ‘The Butterfly Effect’ phenomenon.

Minoar Clothing_Swarm_Selection (2)
Minoar Clothing Visual Imagery (15)
Minoar Clothing Visual Imagery (8)
minoar 2

Minoár reflects as an undefined outcome of events in the process of creation that touches the indefinable. Our fundamental concept to behold our roots is bound with the gifts of nature – every fiber, leather fragment and precious metal. Of all that, we create artefacts of illusions cultured within colorless forms where each element has a purpose.

Minoar Clothing Visual Imagery (14)
Minoar Clothing Visual Imagery (9)
Minoar Clothing Visual Imagery (13)
Minoar Clothing Visual Imagery (10)

BIO / Minoár was born out of the desire to create a distinctive and comprehensive appearance. Оver the years, several novel techniques and functional details were created and introduced. Elements such as buttons, buckles, welt pockets and the fabric itself found their in-depth position in the artisan realm.

Minoar Clothing_Swarm_Selection (7)
Minoar Clothing Visual Imagery (11)
Minoar Clothing_Swarm_Selection (6)
Minoar Clothing Visual Imagery (16)

CREDITS

FASHION DESIGN / Minoár  @minoarclothing

Did you like it?
Share it with your friends

You may also like

Georgian designer Lado Bokuchava, the founder of the eponymous fashion label, describes his upcoming Spring/Summer 2026 collection as “exploring the contrast between sophistication and unease”, among other things. In the interview with Lado, we went over finding femininity in unusual things, the timeless appeal of horror cinema, and the vision he wants to bring to our shared fashion ecosystem.
Fashion designer Alicia Gu weaves mythology from grief and renewal, creating garments that pulse with vulnerability and ceremonial power. Discover how childhood magic, ecological loss, and the death of the last unicorn shape her romantic approach to fashion as living storytelling in today's interview.
If you were to guess that the self-described “esoteric designer”, Stjorn Revali, behind the label Storrveldi, was profoundly influenced by Sergei Parajanov’s The Colour of Pomegranates, you would be right. Her garments are intricately made, sprinkled with iconographic imagery and symbolism, heavy cotton lace, and Eastern European nostalgia. With the designer, we talked about the right to demand authenticity, separating the want from the need, imbuing photoshoots with storytelling, and more.
“[My] pieces aren't about hiding the body; they’re about making the internal cosmic.” Fashion designer Layla Dian Jin’s generous, sometimes even sculptural silhouettes feature striking elements covered in gold foil against dark fabric, and browsing them feels like stumbling upon scattered golden nuggets in the dark sand of a cold stream. The designer sat down with us to talk perspective shifts, the silence of empty spaces, micro and macro scales, and more.