THE LEXICON OF ETERNITY

Alexmonhart's collection of six distinctive unisex perfumes is inspired by the multiple personalities within each of us. Each represents a different archetype, and each is represented by an ambassador embodying the depth and ambiguity of the perfumes. Learn about the Lexicon in today’s interview with Alexandra and Daniel, and find out what inspired the creative duo to create this sextet of unique scents.

Alexmonhart presents The Lexicon of Eternity – a collection of six distinctive unisex perfumes that can be layered with each other.

Each of us has multiple personalities within us; their desires, contradictions, and inner conflicts. They all seek inspiration and a glimpse of eternity in different things, from rituals to raves or dreaming. The Lexicon of Eternity collection identifies this uniqueness in each of us through six archetypes that are based on the Alexmonhart brand community. “It doesn’t matter if you spend your time in a club, gallery, or on a yoga mat − or if you manage to do all these activities in one day. It’s the constellation of your many personalities that makes you exceptional,” summarizes designer Alexandra Steklík Monhart. And these combinations make The Lexicon of Eternity collection a unique concept.

Six perfumes, six archetypes. Countless ways of layering them to find your signature combination that reverberates with your soul.

We wanted to create a perfume for all your personalities. The ones that are hidden inside you and the ones that you’re happy to show off. Whether you spend your time at raves or art galleries, and start your day with meditation or black coffee, we wanted to create a perfume that becomes a permanent article of your everyday.

While all of the perfumes in this collection work on their own, they can also be layered. The layering creates an endless spectrum of unique combinations that fully express the personality of their owner. Resonating with Alexmonhart’s philosophy, The Lexicon of Eternity strives to become a permanent article of your being.

All six perfumes − The Raver, The Dreamer, The Thinker, The Ritualist, The Avantgardist, and The Minimalist − are made from fragrance oils produced in France. Each scent has a completely different character, from the powdery and gently veiled perfume The Dreamer to the woody The Avantgardist with notes of extra old cognac. Each perfume also has its ambassadors, namely cellist Terezie Kovalová, hairdresser Daniel Pašek, stylist Mira Romaniv, singer Katarzia, artist Anna Ruth, and designer Lukáš Novák. They not only represent the Alexmonhart brand community but also express the depth and ambiguity of each perfume and their archetypes.

Which scent takes you back to your childhood? Can you tell us what specific memory this scent is associated with?

A: Oud Immortel by Byredo. It takes me back to my grandmother’s art studio. Oil paints, brush cleaning thinner, cigarettes. I love it.

D: Pepper. My grandfather used to have a pepper cologne and whenever he shaved, he would rub my face with the blunt side of the razor and pat my cheeks with this scent. That’s why I have Blackpepper by Comme des Garcons at home, and from our collection, The Raver brings back this memory.

What was the first perfume you bought with your own money, and how have your preferences and choices changed since then?

A: I remember the first scent I didn’t buy. My friend and I were in Paris, and I was saving my last money to buy Dyptique – Tam Dao, but I got caught by ticket inspectors on the metro, and I paid the fine instead of buying the perfume. I must say, I’m quite consistent with scents. What I liked 10 years ago, I will like in another 10 years.

D: It’s hard to say what was first. But the one that always has to be on the shelf and has been special to me for many years is definitely The Noir 29 by Le Labo. And it definitely changes; the older I get, the more I gravitate towards dark and heavy scents. I love oud and incense scents and like to layer scents and look for interesting combinations.

If you could capture any essence, whether from memories, living or inanimate objects, what scent would you like to have in a bottle?

D: People, a database of people. It sounds a bit like a secret police practice, I apologize for that, but I would like it if I could smell a bottle and suddenly be able to go through the experiences associated with that person in my head.

A: Daniel wants people and I want places, hah. The more we work, the less we travel, and it bothers me a lot. I would like to transport myself through scent to Kreuzberg, Marais, or Downtown LA.

If your new perfumes were works of art, what would they be?

D: This question may be difficult for me to answer. I consider these, perhaps a bit arrogantly, works of art in themselves. That’s why we do design, and that’s why the collection smells and looks exactly the way we wanted it to. We joined forces with great people, and they all pushed it beyond an ordinary product. Whether it’s graphic work, photography, or even just the original idea behind the whole collection.

Maybe I’ll boldly say that we made our own Domestification, like our beloved Patrik Kriššák, only instead of pets and plants, we explore our customers.

A: I couldn’t have said it better. I perceive each bottle as a distinctive glass object that is meant to evoke emotions in you and further enhance the whole experience.

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Bio

Behind the brand is designer Alexandra Steklík Monhartová, thanks to whom Alexmonhart was nominated for Czech and international awards in the past, including Czech Grand Design and Roots of European Design. Alexandra was recognized by Forbes Czechia in the “30 under 30” category for her achievements. The other half of the team is Daniel Steklík, a graduate in Media Studies, Marketing Communications, and Public Relations, and currently a student of Strategic Communications at Charles University. He is responsible for sales, brand management, and marketing.

Credits

Designers/ Alexmonhart: Alexandra Steklík Monhart and Daniel Steklík

https://alexmonhart.com/lexicon-of-eternity/

Interview / Markéta Kosinová

Campaign photography: Shotby.us / Matušková Karolína, Glisníková Lenka

Product photography: Slavík Tomáš

Graphic visuals: Permanent Office / Mocek Jiří

MUaH: Kirk Nina (Katarzia) / Phil La Noiraude (others)

Ambassadors: Katarzia (Kubošiová Katarína), Kovalová Terezie, Novák Lukáš, Pašek Daniel, Romaniv Miroslav, Ruth Anna

Ideamaking and copy: Kristyna Svobodova

 

Strategy: Pštross Pavel

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