SYMPTOMATIC

The experimental collection from Kristína Dúhová is intended for the leisure activities of Gen Z. It was compiled based on of researched symptoms, which define the Z members.
duhova_uvodka

The experimental collection is intended for the leisure activities of Gen Z. It was compiled based on researched symptoms that define the Z members. The cornerstone thought is that Generation Z is one of the first demographies that fluently occupies the boundary between the physical and virtual world. They were the first to be born into a physical plane of existence and naturally create its digital equivalent. 

The collection asks itself a question: which type of apparel will be desirable for their lifestyle if virtuality and reality fuse into one coherent unit? All this resulted in a conception concerned with online and offline identity, transferred into a tangible visual form of clothing. 

KritinaDuhova_SHOTBYUS_001
KritinaDuhova_SHOTBYUS_007
KritinaDuhova_SHOTBYUS_002
KritinaDuhova_SHOTBYUS_009
KritinaDuhova_SHOTBYUS_004
KritinaDuhova_SHOTBYUS_005
KritinaDuhova_SHOTBYUS_006
KritinaDuhova_SHOTBYUS_003
KritinaDuhova_SHOTBYUS_008

Credits
Designer / Kristína Dúhová
Photography / Shotby.Us
Model / Markéta Jandová

Did you like it?
Share it with your friends

You may also like

Have you ever seen ceramic artworks that could stare into your soul? Well, now you have. The idiosyncratic, whimsical and vibrant vases and decorative sculptures by Italian ceramist and illustrator Jimmy D. Lanza are always ready for a face-off. Meet the artist whose creation sits on the living room coffee table of Chiara Ferragni.

IV.

Following up on our last year’s Family Business editorial from Hotel Krystal, SWARM MAG today releases its accompanying video, IV. Along with our three previous clips it presents our visual identity, this time in the form of a peek at the usual workday of a secret occultist troupe of office workers at their 9-to-5, figuring out how to make a profit off a non-profit magazine.
Mio’s dedication to zero-waste fashion shows in every stitch she makes. Her garments in turn carry an air of innocence and fantasy, completely in line with Miochi’s aspiration to create a safe space, one where childhood nostalgia and sustainability combine into a greater whole.
Is your life lacking softness, colours, fantastic and lush fairy-tale landscapes? Here's your antidote to gloom – enter the whimsically organic, plushy and summer-inspired creations by Anna Hieronymus. Enjoy the interview with the idiosyncratic fashion designer below.