SHARP MOVES IN RED

Our last theme for 2020, FRONT RUNNER, is going out with Olympic-sized celebratory fireworks and red hot flashes of the signal gun. As usual, enjoy our very own fashion editorial as the proverbial cherry on top of the theme, this time inspired by two iconic video games. The best holiday present for us and for you – from us to you.
red uvodka

“Use it or lose it” applies not just to the muscle mass in our body but also to our brains. You’re going to need them both for this game.

The Reboot/21 collection by one of SWARM Mag’s founding mothers, the ingenious creator behind the Czech fashion brand Dry Milk of Virgin Mary (DMOVM), follows the respective aesthetics of two video games. The popular aggressive fighting game Tekken and the stunning indie adventure game Journey. Each game has its own rhythm and storytelling. The marriage of them birthed the muse that inspired the DMOVM studio and the SWARM Mag team.

Let’s have look at a fantasy world 

Choose your alter ego 

choose the look 

and 

play the game.

IMG_9435
IMG_9335
IMG_9353
IMG_9371
IMG_9291
IMG_9259
IMG_9493
IMG_9519
IMG_9503 narovnana
IMG_9606
IMG_9389
IMG_9716
IMG_9787
IMG_9793

BACKSTAGE VIDEO

CREDITS

CREATIVE DIRECTOR / Markéta Kosinová @__MAARKETA__

PH / Samuel Alexander Petráš @samuel_alex__

PH ASSIST / Markéta S. @mar_sl

STYLING / Kateřina Hynková @khynko

STYLIST ASSIST / Agáta Zapotilová @agata_zapotilova

MUA / Diana Vitikačová @muadiana.v

HAIR / Jan Chvojka @lostinthehair FROM @liborsulathesalon

PRODUCTION / Swarm Mag @swarmmag

BTS VIDEO / Markéta Kosinová @__MAARKETA__

MODELS / Naya @naya.ambitchous & Lena @_bald_owl_

LOCATION / Fotograf Gallery @fotografgallery

FASHION DESIGNER / @drymilkofvirginmary

JEWELRY / @dick____wolf MIXED WITH COMPONENTS FROM @textile_mountain 

Did you like it?
Share it with your friends

You may also like

Georgian designer Lado Bokuchava, the founder of the eponymous fashion label, describes his upcoming Spring/Summer 2026 collection as “exploring the contrast between sophistication and unease”, among other things. In the interview with Lado, we went over finding femininity in unusual things, the timeless appeal of horror cinema, and the vision he wants to bring to our shared fashion ecosystem.
Fashion designer Alicia Gu weaves mythology from grief and renewal, creating garments that pulse with vulnerability and ceremonial power. Discover how childhood magic, ecological loss, and the death of the last unicorn shape her romantic approach to fashion as living storytelling in today's interview.
Blue gold is a mystical metal; it could be everything that’s fleetingly shimmering, seducing, gently luring, glinting under the caustic light reflections of water surfaces. Another in-house editorial by house SWARM MAG will drag you down to cobalt depths only to discover Hades’ and Persephone’s guest house that you’ll never want to leave. Shot by Ondřej Szollos.
If you were to guess that the self-described “esoteric designer”, Stjorn Revali, behind the label Storrveldi, was profoundly influenced by Sergei Parajanov’s The Colour of Pomegranates, you would be right. Her garments are intricately made, sprinkled with iconographic imagery and symbolism, heavy cotton lace, and Eastern European nostalgia. With the designer, we talked about the right to demand authenticity, separating the want from the need, imbuing photoshoots with storytelling, and more.