The INFLAMMATORY collection, as well as the whole philosophy of the Devaja brand, is characterized by challenging what has been established and questioning everything that has reigned so far in jewellery, as well as creating a social dialogue through its designs.
WORDS BY THE AUTHORS / The INFLAMMATORY designs break the rules of jewellery by showing and giving full prominence to the traditional earring closure systems used to hold the earring in place without falling out.
An example of this is the traditional butterfly pressure closure, which we’ve placed in the foreground, maximizing its dimensions and redesigning its shape. Or the common omega closure, which is now holding onto the ear but in plain sight, compared to common practice of hiding it behind the earlobe.
We strive to make jewels that make people think. With our transgressive designs, we try to inspire and invite you to think: why are the current rules correct? Why is the traditional way the best way to do things?
[change is our inspiration]
CREDITS / Inflammatory x Devaya ss20 Campaign (@_devaya)
Photo / Ana Martinez @ana__marti // ana-martinez.es
Art director and stylist / Mario Ville @marioville // kattaca.com
Make up and hair / Sergio Jimenez @serpiente.muah
Models / Carmen Candela @carmencndmrtz , Paprika @papriikkaa , Lu de la Fuente @_fab_skum_ , Ilenia Goiri @ileniaggoiri , Tanya Duarte @tanyaduartelopeta , Mero González @mero.gonzalez , Natalia Koroleva @itskoroleva , Enrico @enricodiamore