FINISH THEM

Devaja is a joint project of two Spanish artists, Rocio Soria de Vaja and Ana Pez, based in Madrid. Their INFLAMMATORY earring collection was shot on models with styling reminiscent of characters from Mortal Combat cut with a Street Fighter aesthetic.
devaya 2

The INFLAMMATORY collection, as well as the whole philosophy of the Devaja brand, is characterized by challenging what has been established and questioning everything that has reigned so far in jewellery, as well as creating a social dialogue through its designs.

Inflammatory5
Inflammatory6

WORDS BY THE AUTHORS / The INFLAMMATORY designs break the rules of jewellery by showing and giving full prominence to the traditional earring closure systems used to hold the earring in place without falling out.

Inflammatory2

An example of this is the traditional butterfly pressure closure, which we’ve placed in the foreground, maximizing its dimensions and redesigning its shape. Or the common omega closure, which is now holding onto the ear but in plain sight, compared to common practice of hiding it behind the earlobe.

Inflammatory3
Inflammatory8

We strive to make jewels that make people think. With our transgressive designs, we try to inspire and invite you to think: why are the current rules correct? Why is the traditional way the best way to do things? 

[change is our inspiration]

Inflammatory4
Inflammatory7

CREDITS / Inflammatory x Devaya ss20 Campaign (@_devaya

Photo / Ana Martinez @ana__marti // ana-martinez.es 

Art director and stylist / Mario Ville @marioville // kattaca.com 

Make up and hair / Sergio Jimenez @serpiente.muah 

Models / Carmen Candela @carmencndmrtz , Paprika @papriikkaa , Lu de la Fuente @_fab_skum_ , Ilenia Goiri @ileniaggoiri , Tanya Duarte @tanyaduartelopeta , Mero González @mero.gonzalez , Natalia Koroleva @itskoroleva , Enrico @enricodiamore

Did you like it?
Share it with your friends

You may also like

After years of black-and-white illustrations, Alfred Pietroni found his medium in 3D sculpture. His digital fashion collections now span dozens of looks that hark back to Y2K video game aesthetics while envisioning the future of dystopian fashion. Today, Alfred goes into his process and discusses Exile, his fashion brand in the making.
As Jack Handey famously wrote in his book Deep Thoughts: “One thing vampire children are taught is, never run with a wooden stake.” But jokes aside, our editorial for the final 2022 theme, FULL OF DESIRE, is here. We searched far and deep for the epitome of passion, quintessence of insatiable hunger, and undying lust. And who embodies everlasting, immortal cravings better than vampires? Have fun browsing, our little children of the night.
Czech lingerie designer Karolína Černá's signature product are “crotchlessky”, or, as the name suggests, custom made-to-order lace crotchless underwear. Unsatisfied with the quality and the lack of non-vulgar and tasteful aesthetics in this particular niche lingerie field, Karolína set out to change the game.
Céline Marie, a German designer with French roots, set out on her artistic journey with one major goal – to empower and embolden. Her idiosyncratic, intricate, and dreamy lingerie brand, HERVÉ, is dedicated to perfection and expressed by intimate detail. In the interview below, Marie offers an insight into the brand's backstory, passion, and motivation.