WORDS BY THE AUTHORS / MOVE presents it’s unique art of seasonless clothing collections, which tell the adventure of nymphs enchanted by the beauty of nature. Emotions and deep feelings are drawn in picturesque landscapes on transparent fabrics.
We create timeless, hand-painted silk clothes for art lovers. For us, every piece of silk is an empty page where we write a story. The traditional approach to production through hand painting, handicraft and high-quality finish of garments makes each piece really unique. Finest silk selection and harmonious combinations of colours, decorations, beautifully hand painted by the artists, provide an enduring and timeless piece of art. MOVE products can be found in Chisinau, Paris and Milan.
Sisters Lilia and Victoria Surdu are following their childhood dream of designing and painting clothes. Backed up by genuine talent, diligence and studies at Polimoda University (Florence), they create gorgeous unique pieces of art. They paint entire silk outfits by hand using inspiration from nature around them. All the clothes picture Moldova landscapes, their country of origin. It is wild and beautiful, full of mystery and untouched ecosystems. Sisters have received numerous accolades including grand prix in Fashion Acceleration Programme (Milan) and presented their hand-painted collections during the international Fashion Weeks in Paris and London.
The media campaigns consisting of videos and series of pictures, made in the middle of nature, reveal the splendor of silk dresses. The video “Wicked Fairytale” shares extreme states of mood but full of affection and refinement. The photographic stories reveal the versatility of the outfits through dramatic and nonconformist states. For all our fashion campaigns we collaborate with talented teams headed by stylist & photographer Natalia Mitereva and Video director: Marina Bernaz, in order to better translate the story of our enchanted nymphs.
The campaign “Bohemian Muses” reveals the versatility of hand-painted products, being extensively accessorized in the style of the 80s. The collection resembles a magical garden, filled with intensely colored hypnotic shades.
Designer Lilia Surdu reminds that the main material used in MOVE collection is natural silk and the inspiration always comes from nature.
The “Water lilies” campaign is created to present the essence of the collection inspired by the fluidity and waves of the water, as well as the beauties of the underwater ecosystem with algae and fish. Landscapes with aquatic vegetation painted on silk resonate with the abundant flora of water lilies lakes. Some images subtly recall the painting “Ophelia”, signed by John Everett Millais.
The essence of the MOVE brand is found in the idea of “wearable art”, because you can wear nature painted on silk. Designer Lilia Surdu says that “With the concept of Slow Fashion, we have created a series of seasonless outfits. We worked long hours on every piece of clothing, thus turning it in a work of art ”.
Styling & Foto / Митерева Наталья
Models / Catalina Postolachi Valeria Podlubneac
MUAH / Daniela Cosniceanu
Styling & Foto / Митерева Наталья
Video director / Marina Bernaz
Models / Catalina Postolachi, Лера Кравченко, Mandarin Model Management
MUAH / Fashion Makeup by Zoey
One Thousand and One Nights / TIMELESS collection
Styling & Foto / @Митерева НатальяVideo director / Marina BernazModels / Jumbei Maria Mandarin Model Management ; Ira TrifanovaMUAH / Make-up & Hair by Daniela Cosniceanu ; @marina_makeup__