AVATAR POWER DRESSING

Digital artist Olia Svetlanova mostly deals with body- and face-hugging accessories and suits that seem to inseparably stick to or maybe even grow on their wearer. They range in appearance from shapes of stringy, sharp, smelted metals to oozing, organic and jelly-like forms with a seeming life of their own. Enjoy a mini interview with the artist below.
oliana

What fascinated you about digital art at the beginning of your artistic journey compared to now?   

The possibility of being able to build/realize the imagery I had in mind and to be able to create my online identity, completely different from the real one. It would have been impossible by conventional means.

4
5

How close are these two worlds in your life: natural reality and digital reality?

They are completely melted together and interdependent.

face
septum
lip
ear

How would you describe the process of creating your digital artworks? 

I am almost always quite intuitive. The main part of the creation process happens first in the research and documentation phase. In this sense, the internet is fundamental and allows me to easily access an infinite amount of images and to see things that happen in places that are physically very distant from where I live.

9
8

Where do you get the ideas for your eye-catching creations?

Everywhere

1
10
olia_garment

And the last question: utopian or dystopian future. What is your bet? 

Both of them. I believe that the two drives will contribute to building our imagination and our future in a concrete way.

3

ARTWORKS / @oliasvetlanova_

Did you like it?
Share it with your friends

You may also like

Working with every material and color, the Danish duo Smarch World investigates identities, tendencies and stories through their installations, performances, and hand-made wearable artworks. Read about their latest collection DIN DIN inspired by workwear, the ultimate uniform designed to last a lifetime, and how it came into being.
Finnish designer Sofia llmonen crafts her garments with freedom in mind. Freedom to express, to play, freedom to dismantle and reassemble again. Her generous silhouettes with strong mediaeval and renaissance undertones feature elaborate fastening and lacing methods that allow for instant modification of the garment in the spirit of modularity sustainability. Explore her work brimming with possibilities.
Each element of the newest collection of Eva Immerzeel, from material and shape to the texture of the loosely knitted overlays, was carefully and consciously selected to convey “the conflicting feelings one can have when struggling with making connections” and hopeful glints of hope in reaching out. More in the interview below.
Marlena Krawczyk’s REMEMBER collection stems from a physical place that, as she claims, has “taken root in her psyche”. The Polish fashion designer uses materials and porcelain-doll-like silhouettes that are meant to evoke the spirit of childhood spent in her grandparents’ home – a bit of a sensory journey to the nostalgia-tinged past. Plunge deeper in the interview below.