SUGAR RUSH

We've emerged from the thawed soil and we crave quick energy. Sweetness so frustrating you'll want to spit it out. By launching our first theme for the 2024 season, SUGAR RUSH, we wish to replenish your tired brains with fast carbs and worry about balanced diets later. The theme's cover was crafted by the talented Czech illustrator and graphic designer Danchez.

We invite you to indulge in a sensory explosion, an overdose of vibrant hues and sugar-coated emotions. Get seated in the Catbus for an exhilarating journey through a world drenched in pastels. We suggest finding a comfy spot and letting your mouth water, no one is looking, we promise.

In the coming months, we will offer (audio)visual art that will be the embodiment of the crunch of candy canes, the squish of marshmallows or the cuteness aggression you get over baby rabbits on Insta or a fluffed-up poodle in a knitted outfit. Prepare to be gently but unavoidably assaulted and absorbed by an unbearably cheery colour palette. Brace yourself for saccharine disorientation. Artists will be weaving tales of whimsy and wonder against a backdrop of syrup-coated landscapes just for your pleasure.

From the soft whispers of candyfloss clouds to the pulse of neon lights, SUGAR RUSH captures the essence of joy, overkill, and unrestrained enthusiasm. Ruffles, pompoms, flowers, balloons, animals with uncomfortably large eyes – nothing is off limits. You’ll be taken on a guided tour across a panorama of glossy, hard-candy surfaces but don’t lean out of the vehicle, please, ma’am, and don’t press your grubby fingers onto the exhibits or they’ll end up sticking and we’ll have a problem.

Let us draw you down to our sticky violet-scented pillows where you can give in to that heady carbohydrate seduction and sugar-coma-induced brain fog. After all, is it EYE-candy or I-candy?

Sweetly yours,

Team SWARM Mag

FOR YOUR READING, VIEWING AND LISTENING PLEASURE

 

Books

Art Monsters, Elkin, Lauren

New Aesthetic 3, Raccoursier, Anne-Julie

Becoming a Successful Illustrator, Brazell, Derek

James Turrell: A Retrospective

The Designer’s Dictionary of Colour, Adams, Sean

Interaction of Color, Albers, Josef

The Wide World of Graffiti, Ket, Alan

The Art Book, Phaidon Editors

Meet the Artist: Sophie Taeuber-Arp, Wilkes, Cathy; Whitley, Zoe

André Butzer, Taschen

David Hockney. A Bigger Book, Taschen

The Book of Colour Concepts, Taschen

The History of Graphic Design. Vol. 2. 1960–Today, Taschen

 

Music

Fergie – Fergalicious

Katy Perry – California Gurls ft. Snoop Dog

fka twigs – Caprisongs

 

Films

Willy Wonka & the Chocolate Factory (1971)

Eternal Sunshine of the Spotless Mind 2004

Grand Hotel Budapest (2014)

The Wonderful Story of Henry Sugar (2023)

Marie Antoinetta (2003)

My Neighbour Totoro (1988)

Virgin Suicides (1999)

Poor Things (2024)

Toy Story 3 (2010)

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Bio

More about our SWARM MAG team at “ABOUT” section :))

Credits

Text / Františka Blažková

Animation / Danchez @danchezdnch

https://twitter.com/danchez_cgi

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