ARTIFACTS OF ILLUSION

The Bulgarian fashion brand Minoár crafts pieces of clothing that could be worn by a stylish nomadic nation from a parallel universe. They think of the outfits they design as a tangible reflection of one's inner perceptions and thought processes.
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AUTHORS’ MANIFESTO / Minoár is the tamed chaos designed in one specific direction. Our focus is directed at the creation of a sensory vision through alternatively built perception. Through our creations, we intend to originate an external shape as a reflection of the human sensorium.

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Our creations themselves are not simply designs with individual origin. Minoar is the sensitive dependence on initial conditions to genesis. The element which gives life to design itself is a segment of the lasting impact of occurrence the same way as the ‘The Butterfly Effect’ phenomenon.

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Minoár reflects as an undefined outcome of events in the process of creation that touches the indefinable. Our fundamental concept to behold our roots is bound with the gifts of nature – every fiber, leather fragment and precious metal. Of all that, we create artefacts of illusions cultured within colorless forms where each element has a purpose.

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BIO / Minoár was born out of the desire to create a distinctive and comprehensive appearance. Оver the years, several novel techniques and functional details were created and introduced. Elements such as buttons, buckles, welt pockets and the fabric itself found their in-depth position in the artisan realm.

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CREDITS

FASHION DESIGN / Minoár  @minoarclothing

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