ARTIFACTS OF ILLUSION

The Bulgarian fashion brand Minoár crafts pieces of clothing that could be worn by a stylish nomadic nation from a parallel universe. They think of the outfits they design as a tangible reflection of one's inner perceptions and thought processes.
minoar 2

AUTHORS’ MANIFESTO / Minoár is the tamed chaos designed in one specific direction. Our focus is directed at the creation of a sensory vision through alternatively built perception. Through our creations, we intend to originate an external shape as a reflection of the human sensorium.

Minoar Clothing Visual Imagery (6)
Minoar Clothing_Swarm_Selection (4)
Minoar Clothing_Swarm_Selection (9)
Minoar Clothing Visual Imagery (4)
Minoar Clothing_Swarm_Selection (5)

Our creations themselves are not simply designs with individual origin. Minoar is the sensitive dependence on initial conditions to genesis. The element which gives life to design itself is a segment of the lasting impact of occurrence the same way as the ‘The Butterfly Effect’ phenomenon.

Minoar Clothing_Swarm_Selection (2)
Minoar Clothing Visual Imagery (15)
Minoar Clothing Visual Imagery (8)
minoar 2

Minoár reflects as an undefined outcome of events in the process of creation that touches the indefinable. Our fundamental concept to behold our roots is bound with the gifts of nature – every fiber, leather fragment and precious metal. Of all that, we create artefacts of illusions cultured within colorless forms where each element has a purpose.

Minoar Clothing Visual Imagery (14)
Minoar Clothing Visual Imagery (9)
Minoar Clothing Visual Imagery (13)
Minoar Clothing Visual Imagery (10)

BIO / Minoár was born out of the desire to create a distinctive and comprehensive appearance. Оver the years, several novel techniques and functional details were created and introduced. Elements such as buttons, buckles, welt pockets and the fabric itself found their in-depth position in the artisan realm.

Minoar Clothing_Swarm_Selection (7)
Minoar Clothing Visual Imagery (11)
Minoar Clothing_Swarm_Selection (6)
Minoar Clothing Visual Imagery (16)

CREDITS

FASHION DESIGN / Minoár  @minoarclothing

Did you like it?
Share it with your friends

You may also like

“Complexity isn’t always necessary for impactful design.” Being a Swiss citizen of Vietnamese descent, Duc Siegenthaler has been navigating the ebb and flow of blending in and standing out since childhood. SWARM Mag interviewed the founder and Creative Director of the Siegenthaler label about avoiding reducing modularity to “a gimmick”, constant self-discovery, indulging in play, and more.
Mossy, mouldy, earthy – all these adjectives give you a very rough outline of the garments the Copenhagen-based Solitude Studios craft and sometimes even grow and ferment. Their A/W23 collection, Wood Wide Web, hints at the recently popularised notion of “mycorrhizal internet”, the sprawling matrix of mycelium that connects fungi and various members of the plant kingdom, ferrying nutrients and other kinds of “information”.
The goal of “bringing visions to life”, so essential and ubiquitous in the art world, is often hindered and challenged by compromises, most often on the technological and material side of things. But putting Susanna Pugliese's fantastical fashion sketches next to the near-identical final garments is a testament to her commitment to fulfil this goal no matter its labouriousness. Read on for the interview with the Italian-born fashion designer in possession of a wide range of artisanal skills.
“My practice is a lot like my compost bin.“ Welcome to the ever-germinating and sprouting world of Beth Williams, a disabled designer and multi-disciplinary artist who specialises in knitwear, living textiles and soft sculpture. With the designer, we discussed their pivotal creative concept, Uzumaki's World, the use of innovative compostable yarn, striving to get one's voice heard in predominantly able-bodied fashion spaces, the immense power of community, and more.