BLUE GOLD

Blue gold is a mystical metal; it could be everything that’s fleetingly shimmering, seducing, gently luring, glinting under the caustic light reflections of water surfaces. Another in-house editorial by house SWARM MAG will drag you down to cobalt depths only to discover Hades’ and Persephone’s guest house that you’ll never want to leave. Shot by Ondřej Szollos.

The GILDED RULE got an oceanic makeover. The Little Mermaid discovered Y2K vibes and started listening to Mazzy Star. We invite you into a little slice of a world where Lady of the Lake slid the famed Excalibur under the bed for a moment and brunched with the Queen of the Lake. As you rush home with the golden nuggets you dug out of river sand, we are hoping and rooting for you that they aren’t fairy gold, which will turn into a pile of small rocks later.

The water is this marvellous blue. It’s so blue that once you see it you realise you’ve never seen blue before.” – Niall Williams

The sea isn’t a place but a fact, and a mystery.” – Mary Oliver, The Waves

The sea has neither meaning nor pity.” – Anton Chekhov, Gusev

“For whatever we lose (like a you or a me),

It’s always our self we find in the sea.” – E.E. Cummings

One breath away, from Mother Oceania.” Björk, Oceania

Let’s bob on the waves together.

Yours, SWARM MAG!

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Bio

Check our team & bio at the “ABOUT” section 🙂

Credits

Creative dir. & concept / @__maarketa__ & @khynko

Photography / @ondrejszollos

Photographer assistant & retouch / @tomasjakubec

Styling / @khynko

Stylist assistant / @aladdinjane

Makeup/ @cheshirecat8

Hair / @katerina.holcknechtova powered by @makeupinstituteprague.cz & @davinesacademy_cz

Models / @poison.claw & @marianaxprokopova from @clique_models

BTS video /  @mariehenrik.cz

Studio / @newnewstudio_

Set PA / @__maarketa__

Text / Františka Blažková

Production / @swarmproduction

JEWELLERY

@majdastastnikova

@dick____wolf 

@hanapolivkova

@carolinegorg.atelier x @carolinee.grgv

@annnarusinova

@dark_concept_store  @spoonringz @sperkynoir 

FASHION

@hana_valtova

@dk_maybe

@alica.greb

@barborarosa

SPECIAL THANKS

For crystals @crystalsbypreciosa and @nafoukana

Gold nails by the nail artist @dokhanhtram from @bonbon.beauty.bae

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