SUGAR RUSH

“In video games, nothing interested me more than character creation.” Since Polish fashion designer Maja Bączyńska founded her eponymous label, she's been gracing the world with her sometimes sleek, most of the time maximal and opulent silhouettes. In the interview, Bączyńska sheds light on her playful pieces featuring frilly and sculptural textures, unexpected twists and reference layers, and clever and uncompromising tailoring.

“The bug has always been a reflection of the self”, and Riniifish’s illustrations and animations explore the unique beauty and mystical activities of these seemingly uniform creatures. In her works, the artist creates a mythology of the M7 Planet, which her bugs co-created and have since thrived on. Join us on Sugar Rush’s first sweet feature to these vivid worlds of wonder.

We've emerged from the thawed soil and we crave quick energy. Sweetness so frustrating you'll want to spit it out. By launching our first theme for the 2024 season, SUGAR RUSH, we wish to replenish your tired brains with fast carbs and worry about balanced diets later. The theme's cover was crafted by the talented Czech illustrator and graphic designer Danchez.