How did growing up in Georgia influence your path to becoming a womenswear designer ?
Georgia is a very small country but it is equipped with a number of possibilities. There are as many contributing factors as hindering circumstances. I take inspiration from a lot of things: from nature, ancient history, art, and people. We have our national clothing and it represents the nature of Georgian women. People tend to be hooded, modest and strict, dressed predominantly in black. This influence still exists and people in Georgia still prefer this attitude to clothing. Years ago, my signature look was long silhouettes and dark colours but it has changed after some time and I became more courageous.
Is it challenging to run a high-fashion brand in Georgia?
Because of the fact that it is a small country, it is also relatively easy to distinguish yourself within the country and outside of its borders too. Both Western and Eastern cultures are felt in Georgia but I can say that it is mostly a Western country. It is mostly felt in the new generation, which did not live through the Soviet Union and knows the value of freedom. The political situation is always polarized and it greatly hinders the wellbeing of our society – it is directly related to economics, the level of education, and mentality.
Has your family influenced and/or supported you in becoming a fashion designer?
My mother was always my inspiration, I still remember her refined outfits. My family always supported me to become a designer, which is rare in Georgia because fashion is still not a valued and important industry here.
Deconstructivism is a great part of your work. Do you approach things from a conceptual point of view when you’re designing?
Deconstruction is a necessary experience and mustn’t be forgotten while I’m working. I always think about women with thirsty energy and passion inside them, the subconscious side of me always leads me to something paradoxical during the creation process, especially in moments of instability and inner conflicts. But in the end, I try to achieve relation and unity.
Are you currently preparing any new collections or collaborations we can look forward to?
I’m preparing for the upcoming SS 23 collection. I don’t exclude collaboration in future, it’s challenging and interesting.