Let’s start at the beginning. What sparked your interest in fashion design?
It started in elementary school, where I discovered that designing dresses could actually be a job but the reality is far more distant than I dreamed. Yet, I still stick with it and try to keep going.
How would you say your designs have evolved since you graduated from the Academy of Arts, Architecture and Design in Prague (UMPRUM)?
I would say they are more oriented towards the potential customer, they are not as artistic or conceptual, but more focused on the product and building brand identity. Of course, I try to follow certain principles that I’ve built up back at UMPRUM.
How do you balance the need for aesthetic flexibility with sustainable design principles in your collections?
Probably because most of my designs are variable, they can be worn in multiple ways or adjusted to fit your body shape. I also make custom designs, so they will last for years in your wardrobe and are statement pieces that don’t succumb to time. The materials I use are mostly deadstock or high quality and durable, will last for years and are not dependent on trends.
As you mentioned on Instagram about your latest collection, Forget-Me-Not, “keep your head in the game and your body in the cloud.” How does this duality manifest in the functionality and aesthetic of your pieces?
My pieces are playful, variable and full of contrasts. For example, the wrap skirts look like wide long pants from some angles but there is still a twist to the mini skirt. Apart from contrasts, the collection is full of patterns, colours and structures, so the title is a light pun and the whole collection is based more on the present moment and playfulness.
Looking ahead, what aspirations or goals do you have for your brand? Do you want to explore new themes or techniques in your future collections?
I would like to gradually build both a strong brand identity and develop it, as well as a customer base on a sustainable basis. I like to collaborate with other artists or designers so I would like to do some interesting collaborations. Of course, in each collection I push certain garment techniques further. Now, I emphasise working with detail and also colour or tie-dye, which I would like to continue.
At SWARM Mag, we are now focusing on the theme of SUGAR RUSH. Is there a particular candy that helps keep you energised while working?
It would probably be JOJO VEXTA candies or some dark chocolate with salted caramel or sea salt.