HUMAN.DEVIL.GOD

Enter Heim Group, the fashion and visual designer brand, and their recent collection concept oscillating between the sacred and blasphemous. “...Angels chirping, they whispered that a person is able to rise to the level of god only when the devil overcomes them.” Strap up and step in, for the divine may yet be the future.
devil god uvodka

COLLECTION CONCEPT “HUMAN.DEVIL.GOD” HEIM GROUPP

“Formation of a new God within oneself and in the virtual space.”

This closed collection creates and reinterprets the religion of a new meta-human who creates his own new reality.

The collection is designed in the style of a small interactive digital presentation show, in which the focus is not only on outfits,

but also a unique frank conceptual story.

GOD

GOD FRONT
GOD BACK

DEVIL

эксперимент.2zprj_0
DEVIL BACK

HEIM intuitively senses who the new person will be in the virtual space, in a new world where templates and shortcuts will disappear.

If you look closely, in our show you can find many references to various historical characters, some provocative notes.

ADAM

ADAM(1)
ADAM

LILITH

LILITH
КОСТЮМ LILITG_180

HEIM takes us back to our roots to understand who we are now and who we will be in the near future.

We rethink the most ambitious story in our own way and bring a person to a new perception of reality.

HUMAN

ЛУЧШИЙ_2
JULIE

Hidden in this little piece is a powerful, energetic manifesto.

Our new religion is to get everything we want without any consequences,

controlling yourself and the whole world.

BIO /  The “HEIM GROUPP” brand specializes in content creation, digital fashion, motion, design and show presentations. It was founded by VALERIYA GUSLYAKOVA.

fragment concept story
fragment concept story 2

CREDITS

Artworks / Heim Group

 http://heimgroupp.com

IG @heim.groupp

Did you like it?
Share it with your friends

You may also like

Georgian designer Lado Bokuchava, the founder of the eponymous fashion label, describes his upcoming Spring/Summer 2026 collection as “exploring the contrast between sophistication and unease”, among other things. In the interview with Lado, we went over finding femininity in unusual things, the timeless appeal of horror cinema, and the vision he wants to bring to our shared fashion ecosystem.
Fashion designer Alicia Gu weaves mythology from grief and renewal, creating garments that pulse with vulnerability and ceremonial power. Discover how childhood magic, ecological loss, and the death of the last unicorn shape her romantic approach to fashion as living storytelling in today's interview.
If you were to guess that the self-described “esoteric designer”, Stjorn Revali, behind the label Storrveldi, was profoundly influenced by Sergei Parajanov’s The Colour of Pomegranates, you would be right. Her garments are intricately made, sprinkled with iconographic imagery and symbolism, heavy cotton lace, and Eastern European nostalgia. With the designer, we talked about the right to demand authenticity, separating the want from the need, imbuing photoshoots with storytelling, and more.
“[My] pieces aren't about hiding the body; they’re about making the internal cosmic.” Fashion designer Layla Dian Jin’s generous, sometimes even sculptural silhouettes feature striking elements covered in gold foil against dark fabric, and browsing them feels like stumbling upon scattered golden nuggets in the dark sand of a cold stream. The designer sat down with us to talk perspective shifts, the silence of empty spaces, micro and macro scales, and more.